23 May, 2012
Swensk Down Under
With a love of slow fashion and clean lines, the Swensk boutique in Melbourne supplies Australians with top Swedish sartorial style. V Ave Shoe Repair, Whyred, Filippa K and The Local Firm provides the lines around which an emporioum of good taste has grown, focussing on quality that will outlive trends and decent manufacturing values.
Owner Mats Ekström says stocking Swedish brands is not a practice set in stone, but works as a design safe guard. He is currently building business-affiliated thinktank Suicide Blondes, dealing with resources and how they correlate with economic systems built on constant growth.
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